Being an authorized dealer for all of the top brand names in the outboard industry allows us to periodically offer select new outboard motors at a great discounted price. Most of the time we are able to do this because we randomly get special deals from the manufacturers on new outboard motors. Instead of marking them up to our normal retail prices, we decide to pass the saving along to you, our customers. I mean who doesn't appreciate a steal of a deal every once in a while. All of the motors that we have discounted are brand new and still in the crate unless they are on display in our show room. This is just one of the ways we like to say thank you to our customers for the many years of business in beautiful Grand Rapids, Michigan.